I had a pleasant surprise today during a briefing with eTelemetry's CEO Ermis Sfakiyanudis. I took the briefing because I was interested in eTelemetry's network appliances and their use in maintaining high performance cloud infrastructures. The briefing didn't disappoint in this regard, the series of appliances can be applied to a multitude of network issues from locating network endpoints, real-time tracking of movements of VoIP phones (and other assets) to monitoring internet activity and automating bandwidth optimization tasks. As I listened to the overview though I started to understand that the vision of eTelemetry was quite different than I originally thought. The underlying link is the idea to use the information collected in real-time from eTelemetry's appliances in conjunction with an enterprise's most critical asset, their people. I've talked about social analytics before so it should be no surprise that I think that the full value in the shift to the social enterprise won't be realized until we can develop ways to turn social data into actionable social information. That's exactly what eTelemetry is doing with its solution called Business Activity Monitoring (BAM).
With its BAM technology eTelemetry enables companies to capture real-time data off the networks and turn that data into actionable social information. You could, for example identify the "real" thought leaders in your organization or improve the performance of teams by identifying communications silos or applying techniques from high performance groups across several teams. BAM accomplishes this by conducting real-time Social Network Analysis (SNA) and providing statistics around social metrics like betweenness, centralilty degree and closeness that can be built into real-time SNA diagrams. In effect eTelemetry uses your network data to create social intelligence that can be acted on in a variety of ways, pretty exciting in my book!
