1. A free download from IDC (authored by me, Erin Traudt and Mary Wardley) on Social Business. The document presents a framework for applying social technologies to real world business problems: Social Business Framework: Using People as a Platform to Enable Transformation (IDC #223862)
2. A few weeks ago I sat down with a few people from PTC to talk about social product development. As a part of the conversation we recorded a video of some questions about wisdom of crowds and its application in the product development process. Erin Daly wrote this post on her PTC blog and included the first of the videos segments.
3. This is the link (subscription or purchase required) to the paper referenced in the PTC conversation, Product Lifecycle Management and Wisdom of Crowds (IDC #222331), that I co-authored with Michael Krigsman, Lisbeth Shaw and Sanjeev Pal.
4. A second document (subscription or purchase required) on wisdom of crowds as it applies to the CRM market, authored by Michael Krigsman, Mary Wardley and me: CRM and the Application of Wisdom of the Crowds, IDC #222166.
5. If you're interested in Social CRM (and CRM in general) you need to follow these blogs:
- Paul Greenberg: PGreenblog and Social CRM: The Conversation
- Esteban Kolsky: CRM Intelligence and Strategy
- Mitch Lieberman: A title would limit my thoughts
- Mike Boysen (and other contributes): Effective CRM
- Brian Vellmure: CRM Strategies
- Brent Leary: Social CRM
- Prem Kumar: SCORPFROMHELL
- Mark Tamis: Social CRM Ideas
- Chris Carfi: The Social Customer Manifesto
- Martin Schneider: CRM Outsiders
- Jim Berkowitz: crm mastery
6. Other smart reads on "social":
- Michael Wu, Lithium Principal Scientist on analytics
- Wim Rampen co-innovation and social business
- Ray Wang: A Software Insider's Point of View
- Jeremiah Owyang: Web Strategy
- Paul Gillin
This is not an all exhaustive list of course, but the people that I read and exchange ideas with regularl,y so hopefully it's useful to you.
